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My Failure Means Your Success, That’s Crucifying: The Effect of a Zero-Sum Mindset on Affective Responses Toward Unsuccessful Outcomes
- Authors
- 한혜주
- Issue Date
- 21-Apr-2018
- Publisher
- KMA (Korean Marketing Association) 외
- Citation
- International Conference of Asian Marketing Association (ICAMA)
- Conference Name
- International Conference of Asian Marketing Association (ICAMA)
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Collections - 서울 교무처 > 서울 창의융합교육원 > 2. Conference Papers
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