Changes in consumers' awareness and interest in cosmetic products during the pandemic
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Choi, Yeong-Hyeon | - |
dc.contributor.author | Kim, Seong Eun | - |
dc.contributor.author | Lee, Kyu-Hye | - |
dc.date.accessioned | 2022-07-06T02:15:16Z | - |
dc.date.available | 2022-07-06T02:15:16Z | - |
dc.date.created | 2022-01-26 | - |
dc.date.issued | 2022-01 | - |
dc.identifier.issn | 2198-0802 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/138452 | - |
dc.description.abstract | This research investigates the impact of the COVID-19 pandemic on consumers' perspectives of beauty and individual cosmetic products. Since the first confirmed case of COVID-19 was announced on December 31st, 2019, the search volumes of Google News have been updated and information on confirmed cases of the disease has been collected. This study used Python 3.7, NodeXL 1.0.1, and Smart PLS 3.0 to analyze consumer awareness of cosmetic products during the pandemic. The results reveal that consumers' perspectives of beauty are impacted by a pandemic. Global consumers perceive skincare as an important aspect during the pandemic, while the importance of makeup fell after the outbreak. The awareness of skincare and makeup products has changed. The spread of the pandemic (SOP) has a positive impact on skincare products, but a negative impact on makeup products, except for eye makeup products, which was positive. Finally, the SOP was not significant in terms of consumers' interest in masks. Fifth, interest in masks showed a positive relationship with interest in skincare products, such as cleansing products, while a negative relationship was observed with interest in makeup products. Overall, this study concludes that pandemics certainly have an impact on global consumers' perspectives. As a pandemic spread, interest in skincare products increases, while interest in makeup products decreases. This study has academic significance in that it investigates the effects of consumption of cosmetic products during the stay-at-home rules. It can be used as standard information for setting marketing strategies in pandemic-like situations in the future. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | SPRINGER | - |
dc.title | Changes in consumers' awareness and interest in cosmetic products during the pandemic | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, Kyu-Hye | - |
dc.identifier.doi | 10.1186/s40691-021-00271-8 | - |
dc.identifier.scopusid | 2-s2.0-85122323874 | - |
dc.identifier.wosid | 000738611800001 | - |
dc.identifier.bibliographicCitation | FASHION AND TEXTILES, v.9, no.1, pp.1 - 19 | - |
dc.relation.isPartOf | FASHION AND TEXTILES | - |
dc.citation.title | FASHION AND TEXTILES | - |
dc.citation.volume | 9 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 19 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.identifier.kciid | ART002800903 | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | Y | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
dc.description.journalRegisteredClass | kci | - |
dc.relation.journalResearchArea | Materials Science | - |
dc.relation.journalWebOfScienceCategory | Materials Science, Textiles | - |
dc.subject.keywordPlus | SOCIAL SELF | - |
dc.subject.keywordAuthor | Pandemic | - |
dc.subject.keywordAuthor | COVID-19 | - |
dc.subject.keywordAuthor | Beauty awareness | - |
dc.subject.keywordAuthor | Maskne | - |
dc.subject.keywordAuthor | Google Trends | - |
dc.subject.keywordAuthor | Social network analysis | - |
dc.identifier.url | https://link.springer.com/article/10.1186%2Fs40691-021-00271-8 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.