Evaluation of the product quality of the online shopping platform using t-spherical fuzzy preference relations

Abstract

As a generalization of Pythagorean fuzzy sets and picture fuzzy sets, spherical fuzzy sets provide decision makers more flexible space in expressing their opinions. Preference relations have received widespread acceptance as an efficient tool in representing decision makers' preference over alternatives in the decision-making process. In this paper, some new preference relations are investigated based on the spherical fuzzy sets. Firstly, the deficiency of the existing operating laws is elaborated in detail and three cases are described to identify the accuracy of the proposed operating laws in the context of t-spherical fuzzy environment. Also, a novel score function is proposed to obtain the consistent value in ranking of the alternatives. The backbone of this research, t-spherical fuzzy preference relation, consistent t-spherical fuzzy preference relations, incomplete t-spherical fuzzy preference relations, consistent incomplete t-spherical fuzzy preference relations, and acceptable incomplete t-spherical fuzzy preference relations are established. Additionally, some ranking and selection algorithms are established using the proposed novel score function and preference relations to tackle the uncertainty in real-life decision-making problems. Finally, evaluation of the product quality of the online shopping platform problem is demonstrated to show the applicability and reliability of proposed technique.