The Effects of South Korea’s National Image on Revisit Intention among Africans: The Moderating Role of Gender and Ageopen access한국의 국가이미지가 재방문 의도에 미치는 영향: 아프리카인의 성별과 연령의 조절효과를 중심으로
- Other Titles
- 한국의 국가이미지가 재방문 의도에 미치는 영향: 아프리카인의 성별과 연령의 조절효과를 중심으로
- Authors
- Kim, Woohyuk; Lee, Chunghee; Kim, Sung soo
- Issue Date
- Jun-2021
- Publisher
- 한국소비문화학회
- Keywords
- 국가이미지; 아프리카; 문화; 재방문의도; National image; Africa; Culture; Revisit intention
- Citation
- 소비문화연구, v.24, no.2, pp.75 - 90
- Indexed
- KCI
- Journal Title
- 소비문화연구
- Volume
- 24
- Number
- 2
- Start Page
- 75
- End Page
- 90
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/141722
- DOI
- 10.17053/jcc.2021.24.2.004
- ISSN
- 1229-0386
- Abstract
- Although the African tourism industry develops have increasingly, there is still little research in terms of Korea’s national image by Africans. The purpose of this study was to examine the relationships between a national image of Korea and revisit intention in light of the moderating effects of Africans’ gender and age. The data were collected from Africans who studying in Korea. A total of 215 usable surveys were analyzed using structural equation modeling. Based on the results, we found that there is a positive relationship between Korea’s national image and revisit intention by Africans, especially K-Culture and K-Economy. Moreover, we found the moderating roles of Africans’ age and gender between national image and revisit intention. This study provides implications of Africans’ research, especially the market segmentation approach.
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