박물관 실외 공용공간의 공간마케팅 특성에 관한 연구

Abstract

Museum visitors are getting less and less for its research on spaces marketing insufficient compared to that of commercial space. Therefore, museums should study spaces marketing in order to improve the traffic. In this paper, four characteristics are summed up through the study of relevant papers in advance: brand identity, interaction relationship, emotional elements, appearance of difference. and site surveys of the external public space of museums are performed according to these four characteristics to get hold of the current situation of spaces marketing of museums and the improvement program in the future.