사용자경험디자인에서의 복합 상업 공간 길 찾기(Wayfinding) 연구 - UX디자인 측면의 퍼소나 시나리오를 활용하여

Abstract

A complex commercial space means to combine an existing general commercial space with entertainment and there are various forms to enjoy including leisure and culture, in addition to shopping. Since there are various forms of entertainment and the space is wide, users may experience inconvenience when finding destinations to go. Therefore this study aims to suggest improvements in complex commercial spaces by finding the needs of wayfinding from user`s perspective. For this study, related theories were analyzed, based on literature consideration and influence factors of wayfinding of researchers in the previous studies were analyzed. After that, the characteristics and forms of persona were set and a scenario for two complex commercial spaces was written to obtain results. When influence factors of wayfinding in the previous studies were analyzed, sign systems and symbols occupied the biggest proportion of influence factors and architectural identifiability and visual accessibility were found to be influence factors, too. According to the scenario, the open facility and ceiling structure help to know where he or she is. Among the signs, the sign in the ceiling came into sight first and the font size was important as well as the position of directional signs. It is anticipated that a complex commercial space, which meets these needs of users, will help facility users to find their destinations easily.