기업 통합 디자인 경영에서의 인터랙션에 관한 연구

Abstract

The purposes of this study are to study on integrated design in the interaction of design management and suggest the way to manage it continuously through the securing of enterprise competitiveness and various communication. This study analyzes 12 spaces of 4 enterprises applying spatial marketing located in capital area by focusing on documentary consideration, website materials collection, precedent studies analysis and journal as well as enterprise’s experiential service space so as to examine the integrated design of design management’s interaction. For the method of analysis, it is divided into formative characteristic, using characteristic, innovative characteristic, eco-friendly characteristic, telonomy, satisfaction, economic feasibility and business value based on the check-list which is the factors of integrated design evaluation as well as into satisfaction, common and dissatisfaction. As the result, all of 4 enterprises showed satisfaction for formative characteristic. Also, it was confirmed that NHN showed the highest satisfaction. And, for the message of enterprise management, it focuses on the space creative and smooth communication is possible in the spatial expression. In addition, for the efficient delivery of the message of enterprise integrated design management, 8 design factors will be satisfied in many quarters so as to improve enterprise’s positive image and confidence.