한국 현대 건축 표피에 나타나는 디지털미디어의 발전 현황 연구

Abstract

As a new medium of expression, Digital Media has also undergone great changes in the form of expression applicable to architectural shell, and has been widely used as information transmission, advertising and other marketing means. The Media Facade is a portmanteau of media and building facade. Large display screens are used to represent the visual beauty of the building. The purpose of this study is to grasp the performance characteristics and changing trend of digital media in domestic modern architecture skin display, mainly from two aspects of ‘development of architectural skin’ and ‘media analysis of domestic modern architecture’. Through the first research and analysis, this study is divided into four periods, Classicism, Modernism, Postmodernism and Modernity. It combs the architectural skin that changes with the development of the times. As well as the advantages and disadvantages of the types and different types of media fasade, the expression characteristics are divided into 5 aspects of Information Transferability, Temporality, Objetization, Interaction and Landmarkability. In addition, taking the example of GLAAM and the representative media case searched on YouTube as objects, the paper is divided into three periods before 2010, 2010-2015 and after 2015 to analyze the development trend of domestic media case. From the results, LED display type is the most common, focusing on high-resolution display and information transmission, showing the interactive tendency of using a variety of mobile terminal applications. The media facade's display area expanded into a curved + straight form, and g-tainer for short-term activities became widely used. However, with the popularization of information technology, visual symbols of architecture have gone beyond language symbols and become the dominant form of culture. The values of professional architectural media are facing great challenges.