실내공간특성에 대한 사용자의 감성적 선호도에 관한 연구 - 서양식 펍에 중심으로 -

Abstract

(Background and Purpose) Korea is a country in constant development and in search of improvement. In a society like this, people tend to work too much and are unable to enjoy properly their spare time. But how people end up spending that little time they have? In the past, people used to have a lot of free time and spend it with family or do open-door activities, but in recent years the spare time got reduced a lot and also these habits changed. Nowadays one of the most common activities, especially among young people, is the consumption of alcohol. On the same line, if the habits changed, also the places where people go to have a drink changed in the years according to the trends. In the past, people went to traditional Korean-style stores and drink soju. Recently, however, a lot of western-style pubs popped up in Korea, and people started to follow the wave and go to these kinds of places to discover new trends and enjoy their time. The question is, therefore, when it comes to choosing a foreigner pub, which is the reason that leads people to chose one place over another one? The reasons can be various, but above all, there are emotions. The purpose of this research is, therefore, to focus on consumers’ emotional preferences in order to understand what drives them to spend their time in certain places rather than others. (Method) Three pubs located in the international area of Seoul have been chosen and analyzed in order to identify what drives people's choice. Space analysis and Surveys on customers have been conducted in order to identify the influence factors and the conclusions are as follows. (Results) People prefer a place where lights create the atmosphere and colors are in harmony. In addition, the service is very important as people are looking for a good, fast and efficient service and a friendly staff ready to welcome customers of any nationality. Finally, the level of cleanliness and appearance also play an important role as they are the first factors that catch someone’s eye when entering a room. (Conclusion) No matter how the stores look like, if it doesn’t make the user feel accepted and safe, the user is not inclined to enter and spend time there. The choice is also dictated by an unconscious search for comfort, both physical and emotional. Therefore, designers have to keep this in mind when planning a space, in order to create a unique space that people are willing to enjoy their time in, create good memories and then come back.