패션소재이미지에 따른 직물감성의 인지 - 직물의 시각적 촉감을 중심으로 -

Abstract

Classifying clothing fabrics into fashion images lacks research, but is necessary due to the short cycle of fashion and rapidly changing modern trends as consumers seek to satisfy various needs with an increase of online purchases. There is also a lack of research on fashion trend books which attach real fabrics. Therefore, this study aims to help the planning field by recognizing fabric sensibility related to the fabric image perceived by consumers. The data analysis results from descriptive statistics, t-test, and ANOVA using SPSS are as follows: Differences in the visual tactility evaluation related to the consumer recognized fabric images showed more significant differences in F/W seasons. The elegance image was shown as relatively thick, the avant-garde image was shown as relatively heavy, thick fabric. The feminine image was shown as relatively thin and smooth fabric, the sporty images were shown to be moist, flexible and elastic, and the mannish images were relatively rough. The romantic images were shown as relatively thin fabrics. The conclusions inferred from the visual tactile evaluation related to the fabric images recognized by consumers vary by major, so the prior information concerning fabrics and trends can affect the selection of images. The results of this study show that in order to produce clothes suitable for fashion product planning by learning about visual tactility that consumers recognize, fabrics component data displayed in fashion trend books from 2016 to 2018 are needed, so the planner can receive help when selecting the fabrics suitable for each trend.