감성디자인 표현특성을 적용한 서울 패션 플래그쉽 스토어에 관한 연구

Abstract

As time has changed, Developments in science and technology are fundamentally altering the way people live. People have very different ideas with respect to their definition of lifestyle. And customers" purchasing needs tend to follow products" brand-image rather than its function, that why there is a need to do emotional communication between customers and brands. When "Emotion" become more emphasized rather than "Rationality". The commercial space is not just a sales space anymore. Following the trend of design has been changed. Designers must grasp how to encourage emotional connections between users and their space. Therefore, in this thesis, sensory expressional factors are examined in the Fashion flagship store. And how sensory factors are expressed in the Fashion flagship store through this theoretical study with original analytic standard. What the important element that has to be considered the most in an interior space. And it’s also will find out which elements should be considered for planning future flagship stores.