Analysis of Spatial Characteristics of Pubs according to the Users’ Emotional Preference

Abstract

Korea is a country in constant development and in search of improvement. In a society like this the inhabitants develop a considerable amount of stress, not to mention that a lot of time is sacrificed to work. For this reason, in recent years one of the most common activities, especially among young people, is the consumption of alcohol, used as an escape way after a long day in the office or as a simple repatriation between friends after a long time. The places of consumption, however, are divided into two categories: korean style bars like pocha or hof, or foreigner style pubs. The purpose of this research is to focus on the younger consumers’ emotional preferences and understand what drives them to enter certain places rather than others to spend the evening.