시각적 선호특성에 따른 카페거리의 환경요인 분석 - 연남동, 성수동, 신사동 카페거리를 중심으로 -

Abstract

Cafes are no longer a coffee-drinking space, but a community space where you can communicate with various activities, and the activation of various cafes has made it a street with multiple cafes forming into groups. The cafes have their own unique differentiation, attracting customers, and expanding the range of cafes to suit consumer tastes. We want to analyze the visual environmental factors of the café street, which are important factors in choosing a café, which can affect visual preferences. The method of study was conducted through theoretical examination and case studies, and the framework of the analysis was organized by deriving visual environmental factors through prior research. The survey was conducted by selecting the famous café streets in Seoul, and the conclusions of the analysis are as follows. First, the shape and lighting of the building was the visual preference characteristic of the high visual quality of the environmental elements that can be visually beautiful or interesting, due to the design of the building façade and the lighting. Second, landscaping and surroundings are important materials that create a sense of interest and interest to attract the attention of people passing through the café streets. In the case of the east line, the movement was guided by landscaping for the street, which can be somewhat complicated, or through the signs, which led people to find a particular café or explore the café street. Third, factors that affect the degree of perception when a person sees and perceives a person, such as their symbolism or identity, or in the case of the subject of investigation, showed that there is insufficient element to recognize the symbolic part through color.