A Study on the Media Consumers' Behavior Related to Online Communications: Behavioral Economics Perspective
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ma, Alice Kyoungran | - |
dc.contributor.author | Kim, Takhun | - |
dc.contributor.author | Ahn, Jongchang | - |
dc.date.accessioned | 2022-07-09T18:06:16Z | - |
dc.date.available | 2022-07-09T18:06:16Z | - |
dc.date.created | 2021-05-12 | - |
dc.date.issued | 2019-05 | - |
dc.identifier.issn | 1976-7277 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/147912 | - |
dc.description.abstract | This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | KSII-KOR SOC INTERNET INFORMATION | - |
dc.title | A Study on the Media Consumers' Behavior Related to Online Communications: Behavioral Economics Perspective | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jongchang | - |
dc.identifier.doi | 10.3837/tiis.2019.05.014 | - |
dc.identifier.scopusid | 2-s2.0-85068572765 | - |
dc.identifier.wosid | 000469945500014 | - |
dc.identifier.bibliographicCitation | KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS, v.13, no.5, pp.2491 - 2508 | - |
dc.relation.isPartOf | KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS | - |
dc.citation.title | KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS | - |
dc.citation.volume | 13 | - |
dc.citation.number | 5 | - |
dc.citation.startPage | 2491 | - |
dc.citation.endPage | 2508 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.identifier.kciid | ART002471296 | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
dc.description.journalRegisteredClass | kci | - |
dc.relation.journalResearchArea | Computer Science | - |
dc.relation.journalResearchArea | Telecommunications | - |
dc.relation.journalWebOfScienceCategory | Computer Science | - |
dc.relation.journalWebOfScienceCategory | Information Systems | - |
dc.relation.journalWebOfScienceCategory | Telecommunications | - |
dc.subject.keywordPlus | ON-AIR | - |
dc.subject.keywordPlus | PSYCHOLOGY | - |
dc.subject.keywordPlus | PREDICTORS | - |
dc.subject.keywordPlus | RESPONSES | - |
dc.subject.keywordAuthor | Online communications | - |
dc.subject.keywordAuthor | comments and reactions | - |
dc.subject.keywordAuthor | media consumers | - |
dc.subject.keywordAuthor | willingness to watch | - |
dc.subject.keywordAuthor | distinction bias | - |
dc.subject.keywordAuthor | behavioral economics | - |
dc.identifier.url | https://itiis.org/digital-library/manuscript/2378 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.