섬유・패션 전시회 현황과 만족도open accessTextile·Fashion convention status and satisfaction
- Other Titles
- Textile·Fashion convention status and satisfaction
- Authors
- 권영환; 이연희; 이지연
- Issue Date
- Feb-2019
- Publisher
- 한국의상디자인학회
- Keywords
- convention; Premiere Vision; Texworld Paris; Preview in Seoul; satisfaction; 전시회; 프리미에르 비죵; 텍스월드 파리; 프리뷰 인 서울; 만족도
- Citation
- 한국의상디자인학회지, v.21, no.1, pp.17 - 33
- Indexed
- KCI
- Journal Title
- 한국의상디자인학회지
- Volume
- 21
- Number
- 1
- Start Page
- 17
- End Page
- 33
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/148318
- DOI
- 10.30751/kfcda.2019.21.1.17
- ISSN
- 1229-7240
- Abstract
- The purpose of this study is to understand the present status of the international textile․fashion conventions and the Korean textile․fashion conventions in order to secure competitiveness in the textile․fashion industry and to discover the satisfaction of the convention and to develop an improvement plan of the current textile and fashion conventions in Korea. For the method of study, five representative conventions of domestic and foreign textiles and fashion were selected and case analyses were conducted focusing on relevant reports. Also, the satisfaction and improvement of the conventions for companies, buyers and visitors attending the Preview in Seoul(PIS) convention were surveyed. The first result of the study was that international textile and fashion conventions have clarified their identity according to changes in the market environment and buyer’s interest. For example, the professional exhibition changed the nature of the comprehensive convention or made it easier for many related businesses and buyers to attend the convention by sharing the same convention period and location with other conventions. In addition, the convention hall has been constructed to display promising items, such as eco-friendly materials and smart materials. Second, participating companies, buyers and visitors of the Preview in Seoul (PIS) convention were generally satisfied with the convention, but were aware of the need for change. In particular, the satisfaction level with the number and level of new buyers at home and abroad, the number of counseling sessions and the quality level were also found to be low.
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Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
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