깨끗함에 대한 연구: 세탁행동

Abstract

This study regards that obsessive tidiness has a relation to laundry practices. Hence, the purpose of this study was to find out correlations between obsessive tidiness, laundry knowledge and laundry practice. The respondents were female laundry conductors in the family who were usually housewives. This is because, to construct laundry practice as a routine, respondents should be the main laundry conductor in the family. The findings indicated that obsessive tidiness had a positive correlation with subjective laundry knowledge but had no correlation with objective laundry knowledge. It means that respondents gave priority to following their tidiness standards rather than following objective norm. Moreover, laundry condition control had also correlations with subjective laundry knowledge and fear of contamination. It is construed that respondents judge the effectiveness of laundry practices by observing how effectively stains are removed. However, setting priority to non-contaminant status which is up to one’s obsessive tidiness could lead to excessive laundry practice. Although current consumers have better accessibility to search and learn how to do laundry in a sustainable way than before, they have not changed their laundry practice and have kept following their subjective laundry knowledge. It means that laundry practice is habitual behavior that it is hard to change. Therefore, it is important to educate consumers in an organized way before they become a laundry conductor in their family.