Issues and Trends in Cross-border E-commerce in Korea

Abstract

Consumers purchase cross-border e-commerce products directly from overseas online shopping malls. An increase in the popularity of cross-border e-commerce means that smart consumption trends revolutionized the consumption process. The scale of cross-border e-commerce in Korea reached a record high in 2017. Existing literature suggests that the sharp increase is due to price, product diversity, efficient shipping, expansion of duty-free range and hedonic motivation. A semantic network analysis revealed three main clusters in relationships between cross-border e-commerce research subjects: consumer, country and process.