사용자 체험을 바탕으로 한 오프라인 서점 독서공간 디자인 연구- 청년층 사용자를 중심으로 -

Abstract

With the development of the Internet and the universalization of information, people"s reading style has changed. Thanks to the number of books available and the home delivery service, people started to prefer Internet bookstores, causing a huge increase in the number of online sites on one hand and the closure of offline bookstores on the other. But even if in the last few years Internet bookstores have quickly replaced offline bookstores, the cultural characteristics of offline bookstores cannot be replaced. Offline bookstores indeed are a place for people"s mental culture and they play an active role in the social and spiritual culture. Through the actual structure, people not only buy one item but also seek for the satisfaction of their mind. In the 21st century people are receiving a lot of stress, so they are looking again for this kind of experiences. 3 bookstore (both indipendent and big-chain stores) have been chosen in two of Seoul (Mapo-gu) where young people usually gather to hang out and shopping. The aim of this paper is to study offline bookstore design cases based on user experience in order to identify the requirements to design an offline bookstore that meets users needs.