브랜드 스페이스에 적용된 사용자의 경험디자인에 관한 연구

Abstract

The concept of consumption is changing in modern society. Consumption is recognized as a process of no longer staying in the buying behavior, recognizing one"s individuality, and gaining self-realization and psychological satisfaction. Based on this background, the purpose of the study is to look at the years and characteristics of user experience design in brand spaces and to explore strategies that companies are converging products and services through spatial design. The framework of this study is largely theoretical, with two steps to user analysis. The selected brand spaces are surveyed to analyze the user"s experience and satisfaction with the brand space and to provide feedback on the space user experience design applied to the space. This study will select the space for a representative lifestyle brand IKEA and unmanned food product that actively promotes experience marketing. First, modern society is very important in forming a space experience that can satisfy consumers sensibly and emotionally in a brand space. In order to accommodate these changes, the brand"s unique values and culture should be developed to the fullest extent. Second, various brand experience spaces and designs should be provided depending on user groups. Third, the user experience design applied to the brand space maximized brand character, dominance and reliability to the user. Based on the possibilities of user experience design that can be applied in many areas analyzed in this study, further studies on the application methodology of user experience design are expected to be actively conducted.