Intention to donate via social network sites (SNSs): A comparison study between Malaysian and South Korean users
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ahn, Jong-chang | - |
dc.contributor.author | Sura, Suaini | - |
dc.contributor.author | An, Jong-Chol | - |
dc.date.accessioned | 2022-07-11T13:20:58Z | - |
dc.date.available | 2022-07-11T13:20:58Z | - |
dc.date.created | 2021-05-12 | - |
dc.date.issued | 2018-08 | - |
dc.identifier.issn | 0959-3845 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/149548 | - |
dc.description.abstract | Purpose The purpose of this paper is to explore the differences in the external factors influencing intention to donate via social network sites (SNSs), and the online donation knowledge and awareness effect on the willingness to donate via SNS in the future between Malaysian and South Korean users. Design/methodology/approach In total, 288 samples' data obtained from online survey using the snowball technique were analyzed through using cross-tabulation with (2) tests and multiple regression analysis. Findings The results show that there is no significant difference between those countries regarding the online donation knowledge and awareness. However, the online donation knowledge and awareness significantly affect the willingness to donate via SNSs for South Korean, but not for Malaysian. As for Malaysian, the results reveal that only SNS features factor does significantly influence the attitude toward online donations. As for South Korean, the charity project and internet technology features factor significantly influence the attitude toward online donations. The attitude toward online donations of both countries influences on their intention to donate via SNS. Research limitations/implications The sample was gathered from certain regions in Malaysia and South Korea, and had slightly unbalanced characteristics (i.e. age), limiting the generalizability to the general population of both countries. Practical implications The findings suggest that non-profit organizations should consider the culture context in planning their future SNS donation program and focus on how to deal with the internet issues (e.g. trust, security), SNS features and charity project. As for Malaysian, promoting the internet and online donation awareness should be the priority before engaging in SNS donation program. Originality/value Whilst research on culture context in donation area is plentiful, the area of SNS donation remains underexplored. This paper offers an in-depth understanding of what influences SNS donation related to the identified culture context. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.title | Intention to donate via social network sites (SNSs): A comparison study between Malaysian and South Korean users | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jong-chang | - |
dc.identifier.doi | 10.1108/ITP-12-2015-0307 | - |
dc.identifier.scopusid | 2-s2.0-85049837749 | - |
dc.identifier.wosid | 000442230100001 | - |
dc.identifier.bibliographicCitation | INFORMATION TECHNOLOGY & PEOPLE, v.31, no.4, pp.910 - 926 | - |
dc.relation.isPartOf | INFORMATION TECHNOLOGY & PEOPLE | - |
dc.citation.title | INFORMATION TECHNOLOGY & PEOPLE | - |
dc.citation.volume | 31 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 910 | - |
dc.citation.endPage | 926 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Information Science & Library Science | - |
dc.relation.journalWebOfScienceCategory | Information Science & Library Science | - |
dc.subject.keywordPlus | PLANNED BEHAVIOR | - |
dc.subject.keywordPlus | CHARITABLE ORGANIZATION | - |
dc.subject.keywordPlus | EXTENDED THEORY | - |
dc.subject.keywordPlus | REVISED THEORY | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordPlus | INFORMATION | - |
dc.subject.keywordPlus | CHARITIES | - |
dc.subject.keywordPlus | DONORS | - |
dc.subject.keywordPlus | MEDIA | - |
dc.subject.keywordPlus | MONEY | - |
dc.subject.keywordAuthor | Information management | - |
dc.subject.keywordAuthor | Online donation | - |
dc.subject.keywordAuthor | Social network site | - |
dc.subject.keywordAuthor | SNS donation | - |
dc.subject.keywordAuthor | Internet technology features | - |
dc.subject.keywordAuthor | Charity project | - |
dc.subject.keywordAuthor | Charity organization | - |
dc.identifier.url | https://www.emerald.com/insight/content/doi/10.1108/ITP-12-2015-0307/full/html | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.