기업홍보관에 나타나는 디지털 사이니지 유형에 관한 연구 - ‘현대 모터스튜디오 고양’ 사례를 중심으로 -

Abstract

Digital signage, which enables massive information transmission using digital technology, creation of new experiences, and user interaction, is attracting attention. In recent years, corporate exhibition hall agencies are increasingly taking advantage of digital signage in the space as an element to actively expand their senses, create new display environments, and interact with each other. In this study, we will examine the types of digital signage through the case analysis of 'Hyundai Motor Studio Goyang' which is the most recently opened corporate exhibition hall. Content delivery method, space configuration method, and media method. In the case of Hyundai Motor Studio Goyang, 10 types of information providing type and 6 types of interactive type provide high information providing contents. In the spatial composition method, 9 types of building type and 7 types of building type were planned similarly. The media type showed a remarkably high display media type in 12 places.