국민체력100사업의 무형적 편익 분석 연구

Abstract

The main purpose of this current study was to identify the satisfaction levels of 'National Fitness 100' participants and then sorting out its relative significance through the usage of the revised revised Importance-Performance Analysis (IPA). The research subjects were recruited from the participants who attended health classes for at least four weeks at seven different fitness certify centers in Seoul, Gyeonggi province, and Incheon from June 15th to July 20th 2015. A total of 535 surveys were collected and 522 proved to be usable for this current study. As a result of revised IPA of intangible satisfaction of the ‘National Fitness 100’, improvement of strength, improvement in cardio pulmonary function, maintenance of close relation with others, support to form personal connections with people, relief of stress, mental relaxation, and joy in daily life were shown as ‘keep up the good work’ factor. Maintenance of health, muscle development, proper weight management, healthy activity, friendship promotion, formation of fellowship, meeting new people, comfortable mind, joyful mood and relief of daily tension were shown as ‘concentrate here’ factor. Self- control, accomplishment, satisfaction, use of leisure time, new hobbies, and enjoying life were shown as ‘possible overkill’ factor. Assistance of understanding others, great image, self-preciousness, sound leisure life, and joyful leisure time were shown as ‘low priority’ factor.