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Can You Trust Online Ratings? A Mutual Reinforcement Model for Trustworthy Online Rating Systems

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dc.contributor.authorOh, Hyun-Kyo-
dc.contributor.authorKim, Sang-Wook-
dc.contributor.authorPark, Sunju-
dc.contributor.authorZhou, Ming-
dc.date.accessioned2022-07-15T20:00:28Z-
dc.date.available2022-07-15T20:00:28Z-
dc.date.created2021-05-12-
dc.date.issued2015-12-
dc.identifier.issn2168-2216-
dc.identifier.urihttps://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/155728-
dc.description.abstractThe average of customer ratings on a product, which we call a reputation, is one of the key factors in online purchasing decisions. There is, however, no guarantee of the trustworthiness of a reputation since it can be manipulated rather easily. In this paper, we define false reputation as the problem of a reputation being manipulated by unfair ratings and design a general framework that provides trustworthy reputations. For this purpose, we propose TRUE-REPUTATION, an algorithm that iteratively adjusts a reputation based on the confidence of customer ratings. We also show the effectiveness of TRUE-REPUTATION through extensive experiments in comparisons to state-of-the-art approaches.-
dc.language영어-
dc.language.isoen-
dc.publisherIEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC-
dc.titleCan You Trust Online Ratings? A Mutual Reinforcement Model for Trustworthy Online Rating Systems-
dc.typeArticle-
dc.contributor.affiliatedAuthorKim, Sang-Wook-
dc.identifier.doi10.1109/TSMC.2015.2416126-
dc.identifier.scopusid2-s2.0-84969888778-
dc.identifier.wosid000366891300008-
dc.identifier.bibliographicCitationIEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, v.45, no.12, pp.1564 - 1576-
dc.relation.isPartOfIEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS-
dc.citation.titleIEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS-
dc.citation.volume45-
dc.citation.number12-
dc.citation.startPage1564-
dc.citation.endPage1576-
dc.type.rimsART-
dc.type.docTypeArticle-
dc.description.journalClass1-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassscie-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaAutomation & Control Systems-
dc.relation.journalResearchAreaComputer Science-
dc.relation.journalWebOfScienceCategoryAutomation & Control Systems-
dc.relation.journalWebOfScienceCategoryComputer Science, Cybernetics-
dc.subject.keywordPlusDECEPTION-
dc.subject.keywordPlusINTERNET-
dc.subject.keywordAuthorFalse reputation-
dc.subject.keywordAuthorrobustness-
dc.subject.keywordAuthortrust-
dc.subject.keywordAuthorunfair ratings-
dc.identifier.urlhttps://ieeexplore.ieee.org/document/7083723-
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