외식 프랜차이즈 기업의 지식이전이 가맹점 만족도에 미치는 영향관계 분석: 지식이전 의지의 매개효과 및 관계기간의 조절효과 중심으로

Abstract

Knowledge transfer, which is a form of knowledge management, plays an important role for enhancing competitiveness of a company. This is particularly true in restaurant franchise business because a franchisee can usually gain fast and instant competitive advantages against its competitors by receiving precious knowledge such as patented technology and management know-hows from franchisor when signing a franchise contract. In order for knowledge transfer to be successful, there are a few issues involved in the knowledge transfer process. First is whether the recipient has the capability to absorb and to utilize the new knowledge. Second is whether they have an intention to receive the knowledge. Last issue is whether the franchise duration affects the effectiveness of knowledge transfer. This study aims to investigate the relationships among the several factors that are involved in the knowledge transfer between franchisor and franchisee in restaurant industry. Data was collected by using a survey questionnaire on the 119 respondents. The results show that the franchisee’s knowledge absorption capability alone is not very effective to make knowledge transfer successful. More important is that the franchisee’s satisfaction level is affected by the organizational intention for knowledge transfer. The franchise duration, however, does not seem to affect the effectiveness of knowledge transfer.