Korean consumers’ attitude towards food risk management quality (FRMQ) of government and private firms

Abstract

This study assessed how Korean consumers developed their attitude towards the quality of food risk management (FRMQ) which was carried out by government and private firms in the food industry of South Korea. From this analysis, important determinants affecting perceived performance of FRM by government and private firms were identified. Separate models for government FRM and private firm’s FRM were developed and empirically estimated in order to explore whether Korean consumers differentiate their perception and evaluation of the private and public systems. The study provides a meaningful addition to current literature as it reports consumers’ perception of FRMQ from Korean perspectives, and in particular, Korean consumers’ attitude towards FRM systems for government and private firms in the food industry. © Renee B. Kim, Dong Hyun Yoon, Chao Yan, 2015.