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Walking the tight rope of coopetition: Impact of competition and cooperation intensities and balance on firm innovation performance

Authors
Park, Byung JinSrivastava, Manish K.Gnyawali, Devi R
Issue Date
Feb-2014
Publisher
ELSEVIER SCIENCE INC
Keywords
Coopetition; Balanced coopetition; Innovation performance; Semiconductor industry
Citation
INDUSTRIAL MARKETING MANAGEMENT, v.43, no.2, pp.210 - 221
Indexed
SSCI
SCOPUS
Journal Title
INDUSTRIAL MARKETING MANAGEMENT
Volume
43
Number
2
Start Page
210
End Page
221
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/160755
DOI
10.1016/j.indmarman.2013.11.003
ISSN
0019-8501
Abstract
This study empirically investigates an important question in the coopetition literature: to what extent does coopetition impact a firm's innovation performance? With a focus on the intensity of competition and intensity of cooperation of a focal firm with its alliance partners, our theory proposes that a moderate level of competition with alliance partners is more beneficial than a very high or a very low level of competition. We further develop the concept of "balance" in coopetition and examine how the interplay of competition and cooperation and the balance between the two matter for innovation performance. Results from our empirical study using data from the semiconductor industry show that competition and cooperation intensities have non-monotonic positive relationship with firm's coopetition-based innovation performance. Further, balanced coopetition (i.e., when competition is moderately high and cooperation is high) has a positive effect on innovation performance. A key contribution of this paper is the conceptualization and empirical demonstration of the effects of various aspects of coopetition such as competition dominant, cooperation dominant, and balanced coopetition on innovation performance.
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Park, Byung Jin
SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)
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