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Analysis of the Motivator of the Use of Social Network Services
- Issue Date
- Sep-2013
- Publisher
- 한국데이타베이스학회
- Keywords
- Social Network Services (SNS); Motivator; Amount of Use; Intention for Repeated Use
- Citation
- Journal of Information Technology Applications & Management, v.20, no.3, pp 31 - 42
- Pages
- 12
- Indexed
- KCI
- Volume
- 20
- Number
- 3
- Start Page
- 31
- End Page
- 42
- ISSN
- 1598-6284
2508-1209
- Abstract
- With a focus on Facebook, the most popular social network service (SNS), this research tried to find out which type of motivation makes users to spend more time on the SNS and in the same vein, which type of motivation makes users to believe that they will continue to use the SNS. The result shows that the need for play (entertaining) and image as social reputation affect the current amount of use, while the needs for information search, building relationship, and entertainment would make them continue to use.
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