Do collectivists conform more than individualists? Cross-cultural differences in compliance and internalization
- Authors
- OH, SE HYUNG
- Issue Date
- Jul-2013
- Publisher
- Society for Personality Research
- Keywords
- Collectivist cultures; Compliance; Conformity; Cross-cultural differences; Individualistic cultures; Internalization
- Citation
- Social Behavior and Personality, v.41, no.6, pp.981 - 994
- Indexed
- SSCI
SCOPUS
- Journal Title
- Social Behavior and Personality
- Volume
- 41
- Number
- 6
- Start Page
- 981
- End Page
- 994
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/162324
- DOI
- 10.2224/sbp.2013.41.6.981
- ISSN
- 0301-2212
- Abstract
- Many previous researchers of conformity have found that people from collectivist cultures have stronger conformity tendencies than those from individualistic cultures. However, as most of these researchers focused on only 1 type of conformity, that is, compliance, these findings are limited. Consequently, little is known about the influence of culture on internalization, another type of conformity. In a series of virtual laboratory (e-lab) experiments in which participants were either simply exposed to choice dilemmas and opinion items or presented with a persuasive argument about each of them, I found that there was a lower level of cross-cultural differences in internalization than in compliance. Thus, only superficial cross-cultural differences may exist in conformity. © Society for Personality Research.
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