Navigate New Industries: Korea's Navigation Pioneer, Thinkware
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Choi, Jeongil | - |
dc.contributor.author | Lee, Sang Myung | - |
dc.contributor.author | Ahn, Sanghyung | - |
dc.date.accessioned | 2022-07-16T09:26:19Z | - |
dc.date.available | 2022-07-16T09:26:19Z | - |
dc.date.created | 2021-05-13 | - |
dc.date.issued | 2013-06 | - |
dc.identifier.issn | 1546-2609 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/162479 | - |
dc.description.abstract | The navigation system, a traffic information system which informs the user of the optimal route to the destination, is composed of a receiver (GPS), electronic map, software, information terminal, and storage device. Among them, the built-in navigation refers to the navigation system installed in the center fascia of a car. Thinkware (CEO Kim Jin-Beom), with its iNavi brand, is Korea’s major navigation company leading the domestic market. Its product was first launched when the market was being established, and it strengthened its position as a market leader with a widely recognized quality digital map and hardware. Founded in 1997, Thinkware was listed on the Kosdaq in 2006. Based on Thinkware’s brand recognition and technological prowess, it recorded rapid growth in revenues also. Recently, Thinkware is successfully merged by Ubivelox, which is a leading Korean communication device company, and keeps its grwoing. However, things were not always smooth for Thinkware. It overcame two major crises, once during the inception stage of the company and another during its growth period, to win the title of No. 1 market share of the Korean navigation industry. This case tried to explore the success factors of Thinkware. Particular attention was paid to the early days, before M&A, in order to explain its efforts of overcoming challenges of introducing a new innovative product and to show the importance of HW&SW bundling and strategic entrepreneurship. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | International Academy of Business and Economics | - |
dc.title | Navigate New Industries: Korea's Navigation Pioneer, Thinkware | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, Sang Myung | - |
dc.identifier.doi | 10.18374/RBR-13-2.2 | - |
dc.identifier.bibliographicCitation | Review of Business Research, v.13, no.2, pp.11 - 20 | - |
dc.relation.isPartOf | Review of Business Research | - |
dc.citation.title | Review of Business Research | - |
dc.citation.volume | 13 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 11 | - |
dc.citation.endPage | 20 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 3 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | other | - |
dc.subject.keywordAuthor | Brand | - |
dc.subject.keywordAuthor | Electronics | - |
dc.subject.keywordAuthor | Entrepreneurship | - |
dc.subject.keywordAuthor | Traffic | - |
dc.identifier.url | https://iabe.org/IABE-DOI/article.aspx?DOI=RBR-13-2.2 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.