Market Segmentation of Golf Event Spectators Using Leisure Benefits
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lyu, Seong Ok | - |
dc.contributor.author | Lee, Hoon | - |
dc.date.accessioned | 2022-07-16T10:28:47Z | - |
dc.date.available | 2022-07-16T10:28:47Z | - |
dc.date.created | 2021-05-12 | - |
dc.date.issued | 2013-04 | - |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/163090 | - |
dc.description.abstract | The proliferation of golf events has provided increased opportunities to watch professional golf tournaments. The purpose of this study is to examine a variety of leisure benefits sought by Korean golf event spectators and provide useful marketing strategies to fulfill their needs. Within the contexts of leisure benefits, different individuals tend to assign different meanings to the same leisure experience. In this sense, golf event spectators are likely to pursue heterogeneous leisure benefits from their engagement. This study identified four distinct spectator groups (i.e., escape seekers, exercise seekers, interest seekers, and excitement seekers) and uncovered significant differences among these segments. Results provided empirical support that event-based sport tourism marketers need to implement diverse strategies to increase and reinforce their customer base. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.title | Market Segmentation of Golf Event Spectators Using Leisure Benefits | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, Hoon | - |
dc.identifier.doi | 10.1080/10548408.2013.774913 | - |
dc.identifier.scopusid | 2-s2.0-84876336122 | - |
dc.identifier.wosid | 000317738700002 | - |
dc.identifier.bibliographicCitation | JOURNAL OF TRAVEL & TOURISM MARKETING, v.30, no.3, pp.186 - 200 | - |
dc.relation.isPartOf | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.title | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.volume | 30 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 186 | - |
dc.citation.endPage | 200 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.subject.keywordPlus | TOURISTS | - |
dc.subject.keywordPlus | SPORT | - |
dc.subject.keywordPlus | KOREA | - |
dc.subject.keywordPlus | FANS | - |
dc.subject.keywordAuthor | Leisure benefits | - |
dc.subject.keywordAuthor | event-based sport tourism | - |
dc.subject.keywordAuthor | golf event spectators | - |
dc.subject.keywordAuthor | market segmentation | - |
dc.identifier.url | https://www.tandfonline.com/doi/full/10.1080/10548408.2013.774913 | - |
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