Strategic management of new products Ex-ante simulation and market segmentation
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Choi, Jae Young | - |
dc.contributor.author | Shin, Jungwoo | - |
dc.contributor.author | Lee, Jongsu | - |
dc.date.accessioned | 2022-07-16T10:51:24Z | - |
dc.date.available | 2022-07-16T10:51:24Z | - |
dc.date.created | 2021-05-13 | - |
dc.date.issued | 2013-03 | - |
dc.identifier.issn | 1470-7853 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/163162 | - |
dc.description.abstract | Among various methodologies for demand forecasting of new products, the random-coefficient discrete-choice model using stated preference data is considered to be effective because it reflects heterogeneity in consumer preference and enables the design of experiments in the absence of revealed-preference data. Based on estimates drawn from consumer preference data by structural hierarchical Bayesian logit models, this study develops the overall, strategic, demand-side management for new products by combining market share simulation and a rigorous clustering methodology, the Gaussian mixture model. It then applies the process to the empirical case of electronic payment instruments. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | MARKET RESEARCH SOC | - |
dc.title | Strategic management of new products Ex-ante simulation and market segmentation | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Choi, Jae Young | - |
dc.identifier.doi | 10.2501/IJMR-2013-024 | - |
dc.identifier.scopusid | 2-s2.0-84876172552 | - |
dc.identifier.wosid | 000340016900008 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.55, no.2, pp.289 - 314 | - |
dc.relation.isPartOf | INTERNATIONAL JOURNAL OF MARKET RESEARCH | - |
dc.citation.title | INTERNATIONAL JOURNAL OF MARKET RESEARCH | - |
dc.citation.volume | 55 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 289 | - |
dc.citation.endPage | 314 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | CONJOINT-ANALYSIS | - |
dc.subject.keywordPlus | PREFERENCES | - |
dc.subject.keywordPlus | MODELS | - |
dc.identifier.url | https://journals.sagepub.com/doi/10.2501/IJMR-2013-024 | - |
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