혁신 수용확산 이론의 IPTV 충성도 형성 프로세스 응용
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Han, Hyun-Soo | - |
dc.contributor.author | Joung, Seok-In | - |
dc.contributor.author | Park, Woo-Sung | - |
dc.date.accessioned | 2022-07-16T18:16:38Z | - |
dc.date.available | 2022-07-16T18:16:38Z | - |
dc.date.created | 2021-05-13 | - |
dc.date.issued | 2011-11 | - |
dc.identifier.issn | 2288-3908 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/167154 | - |
dc.description.abstract | In this paper, we report the empirical study results theorizing IPTV user’s loyalty formation process. Considering the convergent characteristics ofinnovative media and telecommunication, we employed innovation adoption and diffusion as our theoretical framework for research model development. As the purpose of this research includes verification of detail attributes of IPTV service, we formulated structural model which treats relative advantage as the second order factor, of which incorporates the seven detail attributes as the first order factors. Then, using the data collected from 250 Korean IPTV subscribers, the model is validated and relevant attributes are identified through PLS analysis. The results provide insights for future research on the adoption and diffusion of new digital convergent high-tech services. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | 한국전자거래학회 | - |
dc.title | 혁신 수용확산 이론의 IPTV 충성도 형성 프로세스 응용 | - |
dc.title.alternative | Applications of Innovation Adoption and Diffusion Theory to IPTV Loyalty Formation Process | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Han, Hyun-Soo | - |
dc.identifier.doi | 10.7838/jsebs.2011.16.4.335 | - |
dc.identifier.bibliographicCitation | 한국전자거래학회지, v.16, no.4, pp.335 - 357 | - |
dc.relation.isPartOf | 한국전자거래학회지 | - |
dc.citation.title | 한국전자거래학회지 | - |
dc.citation.volume | 16 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 335 | - |
dc.citation.endPage | 357 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001604360 | - |
dc.description.journalClass | 2 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Digital Convergence | - |
dc.subject.keywordAuthor | IPTV | - |
dc.subject.keywordAuthor | Innovation Adoption and Diffusion | - |
dc.subject.keywordAuthor | Loyalty | - |
dc.subject.keywordAuthor | Secondorder Factor Model | - |
dc.subject.keywordAuthor | PLS | - |
dc.subject.keywordAuthor | 디지털 융합 | - |
dc.subject.keywordAuthor | IPTV | - |
dc.subject.keywordAuthor | 혁신 수용 및 확산 | - |
dc.subject.keywordAuthor | 충성도 | - |
dc.subject.keywordAuthor | 2차 요인 모델 | - |
dc.subject.keywordAuthor | PLS | - |
dc.identifier.url | http://koreascience.or.kr/article/JAKO201110334667152.page | - |
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