Multi-Agent Based Simulation for Evaluation of Mobile Business Models
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lim, Gyoo Gun | - |
dc.contributor.author | Lee, Kun Chang | - |
dc.contributor.author | Seo, Won Jun | - |
dc.contributor.author | Lee, Dae Chul | - |
dc.date.accessioned | 2022-07-16T19:13:44Z | - |
dc.date.available | 2022-07-16T19:13:44Z | - |
dc.date.created | 2021-05-12 | - |
dc.date.issued | 2011-09 | - |
dc.identifier.issn | 1343-4500 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/167690 | - |
dc.description.abstract | In this research, we show a multi-agent based simulation methodology to find and evaluate new ubiquitous business models to support the growth of service industries. After analyzing current multi-agent based simulation tools, we develop a framework for the purpose of this research consisting of seven steps: I) define problem 2) define business model types, 3) define evaluation model, 4) define MAS space, 5) agent setting, 6) simulation, and 7) analysis. We apply this framework to evaluate location based m-commerce services for finding a restaurant in a certain location using the Netlog simulation tool. The simulation results indicated that personalized location based service could give more utility for customers. The more available information we have in mobile service, the greater the potential utility. Innovative convergent services are complex because of their mixed technologies and such services have many difficult points in design and effective evaluation. From this research, we show that evaluation of new business models in ubiquitous environments by using multi-agent based simulation shows great potential. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | INT INFORMATION INST | - |
dc.title | Multi-Agent Based Simulation for Evaluation of Mobile Business Models | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lim, Gyoo Gun | - |
dc.identifier.scopusid | 2-s2.0-84860148949 | - |
dc.identifier.wosid | 000297080600011 | - |
dc.identifier.bibliographicCitation | INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL, v.14, no.9, pp.3063 - 3080 | - |
dc.relation.isPartOf | INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL | - |
dc.citation.title | INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL | - |
dc.citation.volume | 14 | - |
dc.citation.number | 9 | - |
dc.citation.startPage | 3063 | - |
dc.citation.endPage | 3080 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Engineering | - |
dc.relation.journalWebOfScienceCategory | Engineering, Multidisciplinary | - |
dc.subject.keywordPlus | SERVICE QUALITY | - |
dc.subject.keywordPlus | INFORMATION | - |
dc.subject.keywordAuthor | MAS | - |
dc.subject.keywordAuthor | multi-agent simulation | - |
dc.subject.keywordAuthor | restaurant selection | - |
dc.subject.keywordAuthor | business model evaluation | - |
dc.subject.keywordAuthor | ubiquitous service evaluation | - |
dc.identifier.url | https://scholarworks.bwise.kr/skku/handle/2021.sw.skku/71703 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.