패션지향성, 목적지향적/체험적 쇼핑동기, 플로우 경험과 패션제품 구매행동Fashion Orientation, Goal-directed or Experiential Motivations, Shopping Flow Experience and Purchasing Behavior of Fashion Products
- Other Titles
- Fashion Orientation, Goal-directed or Experiential Motivations, Shopping Flow Experience and Purchasing Behavior of Fashion Products
- Authors
- 이규혜; 최자영
- Issue Date
- Jun-2011
- Publisher
- 한국의상디자인학회
- Keywords
- Fashion orientation; Shopping motivations; Flow experience; Purchasing behavior; 패션지향; 쇼핑동기; 플로우 경험; 구매행동
- Citation
- 한국의상디자인학회지, v.13, no.2, pp.185 - 193
- Indexed
- KCI
- Journal Title
- 한국의상디자인학회지
- Volume
- 13
- Number
- 2
- Start Page
- 185
- End Page
- 193
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/168193
- ISSN
- 1229-7240
- Abstract
- The purpose of this study was to examine the relationships among fashion orientation, shopping motivations, shopping flow experience, and purchases of fashion products. Two types of shopping motivations were employed in the study: goal-directed and experiential. A conceptual research model was developed using research variables and structural equational modeling was used to test hypotheses. Empirical results indicated that fashion orientation had a strong positive direct effect on both types of shopping motives. Experiential and goal-directed motivations both had significant influence on shopping flow experience by consumers. During this process the influence of experiential motivation on flow experience was stronger, which implies the importance of experiential motivation on shopping fashion products. In addition, shopping flow experience played an important role in fashion product purchasing. Results of this study suggest that retailers should take into consideration flow in the context of shopping.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/168193)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.