B2B기업에서 3D프린터 기술의 도입과 재사용 의도에 관한 고찰

Abstract

This study examined how user experience of new technology affects the likelihood of re-usage intention of 3D printers. The study was conducted on employees of B2B business with potential adoption of 3D technologies, and the subjects were able to experience and learn about the 3D printing technology in-person. The framework of this study based on the Technology Acceptance Model(TAM) by Davis (1989) with perceived risk, task-technology fit, experiential satisfaction, and reuse intention. Total of 133 participants who are working for B2B business experienced 3D printers in the lab to manufacture a mocking product and answered a structured survey after trial. The results indicated following contributions: first, the perceived easy of use of the 3D printing technology had a positive effect on the attitude towards the 3D printers, but the perceived usefulness did not have an effect. Also, the perceived risk on using a 3D printer has a negative effect. Finally, while the attitude towards a 3D printer had a positive effect on the satisfaction, it did not have an effect on the re-usage intention of 3D printer.