디지털 트랜스포메이션에 따른 전략적 인적자원관리가 여행사 종사자의 직무성과에 미치는 구조적 영향

Abstract

COVID-19 has accelerated digital transformation for many organizations but has caused human resource management problems. In particular, travel agencies need to discuss human resource management as a small number of people are performing many tasks, shifting many tasks online, and using more software or automation due to restructuring after COVID-19. Therefore, in this study, the AMO (Ability-Motivation-Opportunity Model) model, which helps explain human resource management, was applied to investigate the effect of strategic human resource management according to digital transformation on the task performance of the travel agency employee. The results showed that human resource management, according to digital transformation, has a partial positive effect on ability, motivation, and opportunity. Motivation and opportunity significantly affected task performance, but ability did not. These results suggest that continuing education should be carried out because strategic human resource management according to digital transformation is an essential factor as it is linked to task performance.