베르사체(Versace) 디자인에 나타난 색채 특성 - 2000년~2006년 컬렉션을 중심으로 -

Abstract

This study is designed to examine the color characteristic of Versace and show a new method of research in color analysis. Color trends and characteristics of color were analyzed for Versace's 14 collections, from 2000 S/S to 2006 F/W. Using the eyedropper tool in Photoshop(Ver.7.0) the main colors from the Versace Collection were picked and converted to color chips. The resulting RGB color codes were then converted into HV/C color codes by the Munsell Conversion System(Ver. 7.0.1). The results of this study are as follows. First, in Versace's collection, R group and P group were the most frequently used. This seems to be somewhat affected by both Versace’s preference for the red color, also by the early 2000s color trend. The proportion of R group is the highest in whole seasons. And the P group and the G group were high in S/S season, whereas Y group was high in F/W season. Second, in general color tones, Vivid & Strong of bright and strong color groups most often used. However, the proportion has decreased since 2005 and only few cases were shown in 2006 because of the affection of the 2006 color trend-black and Gray. Third, Versace’s color trends were analyzed with an understanding of the importance of color and with a consideration for Versace’s characteristics of color. The vivid colors that Gianni used represents his spirit of adventure and challenge and is helpful in planning today’s color of fashion design. Succession of his original intention will affect the progression of the fashion industry.