고객기반의 아파트 브랜드자산 형성에 미치는 영향요인에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 박혜성 | - |
dc.contributor.author | 김재준 | - |
dc.contributor.author | 손숙리 | - |
dc.date.accessioned | 2022-10-07T11:53:51Z | - |
dc.date.available | 2022-10-07T11:53:51Z | - |
dc.date.created | 2022-09-19 | - |
dc.date.issued | 2006-07 | - |
dc.identifier.issn | 1226-9107 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/172445 | - |
dc.description.abstract | This paper seeks how Customer-Based Apartment Brand Equity is structured by performing and analyzing a survey of impact by constituents of brand equity on brand loyalty. The research focuses on not only escalating an understanding of both brand loyalty, the dependent variable, and individual brand equity elements, the independent variables, but also discovering their interactions, thereby it verifies the marketing variables to be effectively managed in practice. The result derived from the statistical multi-regression analysis demonstrates that the most three influential factors to the brand loyalty are the brand awareness, corporate images, and perceived quality in order. Therefore, in relation to the brand loyalty, the three influential qualities should be prioritized first in an effort to increase the value of brand equity. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 대한건축학회 | - |
dc.title | 고객기반의 아파트 브랜드자산 형성에 미치는 영향요인에 관한 연구 | - |
dc.title.alternative | A Study of the Influential Factors on Customer-Based Apartment Brand Equity | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 김재준 | - |
dc.identifier.bibliographicCitation | 대한건축학회논문집 구조계, v.22, no.7, pp.83 - 90 | - |
dc.relation.isPartOf | 대한건축학회논문집 구조계 | - |
dc.citation.title | 대한건축학회논문집 구조계 | - |
dc.citation.volume | 22 | - |
dc.citation.number | 7 | - |
dc.citation.startPage | 83 | - |
dc.citation.endPage | 90 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001182439 | - |
dc.description.journalClass | 2 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | 고객기반 브랜드자산 | - |
dc.subject.keywordAuthor | 브랜드 충성도 | - |
dc.subject.keywordAuthor | 지각된 품질 | - |
dc.subject.keywordAuthor | Customer-based Brand Equity | - |
dc.subject.keywordAuthor | Brand Loyalty | - |
dc.subject.keywordAuthor | Perceived Quality | - |
dc.subject.keywordAuthor | Customer-based Brand Equity | - |
dc.subject.keywordAuthor | Brand Loyalty | - |
dc.subject.keywordAuthor | Perceived Quality | - |
dc.identifier.url | https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001182439 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.