여고생의 라이프스타일에 따른 신발 구매 행동과 착용만족도Shoes Purchasing Behavior and Wearing Satisfaction Related with Lifestyle of High School Girls
- Other Titles
- Shoes Purchasing Behavior and Wearing Satisfaction Related with Lifestyle of High School Girls
- Authors
- 이소형; 이지연; 박명자
- Issue Date
- Jun-2010
- Publisher
- 한국의상디자인학회
- Keywords
- High school student; Shoes purchasing behavior; Wearing satisfaction; Lifestyle; 고등학생; 신발구매행동; 착용만족도; 생활양식
- Citation
- 한국의상디자인학회지, v.12, no.2, pp.75 - 90
- Indexed
- KCI
- Journal Title
- 한국의상디자인학회지
- Volume
- 12
- Number
- 2
- Start Page
- 75
- End Page
- 90
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/174573
- ISSN
- 1229-7240
- Abstract
- Teenagers are considered as one of important consumer groups by marketers because of their high purchasing power and impulsive purchasing propensity. Especially high school girls are most significant purchasing group of them. The purpose of this study is to investigate the effect of high school girls'lifestyle on shoes purchasing behavior and shoes wearing satisfaction. This study surveyed 428 high school girls in Seoul and Chonbuk area. Data were statistically analyzed using SAS 9.1.3 for Window. Major statistical methods are factor analysis, Cronbach's α coefficient, cluster analysis, frequency analysis,Chi-square test, multiple regression analysis, ANOVA and Duncan test. The shoes purchasing behavior is significantly different according to students' lifestyle. Activity-pursuing group’s major shoes purchasing factor is practical use and fashion & scholar-pursuing group’s major shoes purchasing factors are fashion and brand. Relationship between lifestyle and shoes purchasing pattern is as follows. Activity-pursuing group and fashion & scholar-pursuing group purchased shoes more frequently than family-pursuing group.
Fashion & scholar-pursuing-group purchased shoes for the harmony of suit and shoes. As for wearing satisfaction, design is the primary factor and price was the least significant factor in sports shoes, while durability is the primary factor and material is the least significant factor for the casual shoes.
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Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
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