남자 대학생들의 니트웨어에 대한 인식과 구매행동Male College Students' Knowledge and Buying Behavior of Knitwear
- Other Titles
- Male College Students' Knowledge and Buying Behavior of Knitwear
- Authors
- 한솔비; 이진경; 권민정; 김재환; 이지연
- Issue Date
- Feb-2010
- Publisher
- 한국의상디자인학회
- Keywords
- Knitwear; Male college student; Buying behavior; 니트웨어; 남자 대학생; 구매행동
- Citation
- 한국의상디자인학회지, v.12, no.1, pp.11 - 24
- Indexed
- KCI
- Journal Title
- 한국의상디자인학회지
- Volume
- 12
- Number
- 1
- Start Page
- 11
- End Page
- 24
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/175436
- ISSN
- 1229-7240
- Abstract
- There has recently been increasing male college students' interest in and expenditure on fashion apparel. Specifically, the younger generation has a tendency to take an interest in knitwear due to its potential benefits such as elasticity and flexibility. The purpose of this research is to identify male college student’s knowledge and buying behavior of knitwear and to provide the related information to academicians and industrial personnel. The subjects of this research were male college students in their twenties who live in Seoul and Gyounggi areas. 450 questionnaires were randomly distributed to the 20s male students from April 20, to May 4, 2009, and 409 questionnaires were correctly received. The results are as follows: First, Male college students’ interest in knitwear is not above the average. Second, they focus more on a practical value of knitwear than on an aesthetic value of knitwear. Third, when purchasing knitwear, male college students first consider design, followed by color, pattern and quality. Forth, male college students want to be shown as a neat image when they wear knitwear.
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Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
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