고궁관광 평가요인과 만족도 분석 - 진정성과 HISTOQUAL을 중심으로 -

Abstract

Recently an interest in royal palace tourism has increased in Korea as a type of special interest tourism(SIT). This study proposed a 6 dimension conceptual model of evaluating the quality of royal palace tourism experience (i.e., interpretation, convenience, responsiveness, contents, objective authenticity, existential authenticity) and examined the impacts of the 6 factors on overall satisfaction and intention of revisit and recommendation. Data were collected from 614 domestic and foreign travellers at the five royal palaces in Seoul. Results showed that 'interpretation' was the most important factor in explaining 'general satisfaction' and 'intention of recommend', while 'existential authenticity' was the most important factor that impact on 'intention of revisit'. These suggest that interpretation and existential authenticity could be considered as the important factors in royal palace tourism quality and satisfaction.