진지성 이론을 통한 식도락 여가 분석

Abstract

The purpose of this study was to examine Gourmandism from the perspective of serious leisure theory. Through in-depth interviews with six gourmets, general characteristics of gourmets as serious leisure participants were identified and integrated into a questionnaire. The questionnaire then was used to collect data from 400 gourmets. Based on EFA and CFA, it was found that Gourmandism is composed of three sub-dimensions: (1) specialization, (2) self-realization, and (3) overcome-constraints. Cluster analysis results demonstrate that (1)satisfaction-seeking and achievement- seeking clusters are composed of white-color workers between 20-30 years old and (2) relationship-seeking clusters are composed of self-employed individuals olders than 50 years old. Overall, Gourmandism. was well-explained by the serious leisure theory. Possible interpretations and managerial implications are also suggested.