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Understanding key attributes in mobile service: Kano model approach
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Baek, Seung Ik | - |
| dc.contributor.author | Paik, Seung Kuk | - |
| dc.contributor.author | Yoo, Weon Sang | - |
| dc.date.accessioned | 2022-12-20T21:32:26Z | - |
| dc.date.available | 2022-12-20T21:32:26Z | - |
| dc.date.created | 2022-09-16 | - |
| dc.date.issued | 2009-07 | - |
| dc.identifier.issn | 0302-9743 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/176477 | - |
| dc.description.abstract | This study investigated how customers perceive currently available 3G mobile services. More specifically, by using the Kano model, it tried to categorize them into five quality attributes: Attractive, One-Dimensional, Must-Be, Indifferent, and Reverse. The results showed that picture messaging, instant messaging, navigational aid, and mobile internet are considered as one-dimensional quality attributes. That is, the higher the level of fulfillment of these mobile services, the higher the customer's satisfaction, and vice versa. | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | SPRINGER | - |
| dc.title | Understanding key attributes in mobile service: Kano model approach | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Baek, Seung Ik | - |
| dc.identifier.doi | 10.1007/978-3-642-02559-4_39 | - |
| dc.identifier.scopusid | 2-s2.0-76249121926 | - |
| dc.identifier.bibliographicCitation | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), v.5618 LNCS, no.PART 2, pp.355 - 364 | - |
| dc.relation.isPartOf | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | - |
| dc.citation.title | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | - |
| dc.citation.volume | 5618 LNCS | - |
| dc.citation.number | PART 2 | - |
| dc.citation.startPage | 355 | - |
| dc.citation.endPage | 364 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Conference Paper | - |
| dc.description.journalClass | 1 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.subject.keywordPlus | 3G mobile services | - |
| dc.subject.keywordPlus | 3G technology | - |
| dc.subject.keywordPlus | Instant messaging | - |
| dc.subject.keywordPlus | Kano model | - |
| dc.subject.keywordPlus | Key attributes | - |
| dc.subject.keywordPlus | Mobile Internet | - |
| dc.subject.keywordPlus | Mobile service | - |
| dc.subject.keywordPlus | Picture messaging | - |
| dc.subject.keywordPlus | Quality attributes | - |
| dc.subject.keywordPlus | Mobile telecommunication systems | - |
| dc.subject.keywordPlus | Customer satisfaction | - |
| dc.subject.keywordAuthor | 3G Technology | - |
| dc.subject.keywordAuthor | Kano Model | - |
| dc.subject.keywordAuthor | Multimedia Mobile Service | - |
| dc.identifier.url | https://link.springer.com/chapter/10.1007/978-3-642-02559-4_39 | - |
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Related Researcher
- Baek, Seung Ik
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)