MAS를 이용한 대규모 복합개발의 주변상권에 대한 파급효과 분석 - 청량리 균형발전촉진지구 및 왕십리역 민자역사개발지구를 중심으로 -

Abstract

The purpose of this study is to estimate the impacts of several large-scale mixed-use developments on inner city, which form parts of the urban regeneration plan, in the sight of the level of market-share. Using MAS(Multi-agent System), it is possible to simulate the state of spatial market competition whose structure is based on Huff's model. According to the results of this study, two simultaneous developments make more inroads into surrounding markets compared to each individual development. In addition, the trading areas for pedestrian of two development sites do not mutually influence to each other, while areas for car and public transportation are merged. Moreover, the impact is more apparent in other commercial area like neighborhood markets than general commercial zone. These outcomes imply that it is necessary to consider adequate volume of commercial facilities and distance to relieve the sales decrease of existing markets.