인터넷 경쟁환경에서의 선발자 우위에 대한 실증적 연구First Mover Advantage in the Internet Marketplace
- Other Titles
- First Mover Advantage in the Internet Marketplace
- Authors
- 이상명; 최정일; 이권철
- Issue Date
- Jun-2008
- Publisher
- 한국IT서비스학회
- Keywords
- First-mover Advantage; Internet; Clickstream Data; Competitive Environment
- Citation
- 한국IT서비스학회지, v.7, no.2, pp.59 - 75
- Indexed
- KCI
OTHER
- Journal Title
- 한국IT서비스학회지
- Volume
- 7
- Number
- 2
- Start Page
- 59
- End Page
- 75
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/178237
- ISSN
- 1975-4256
- Abstract
- Despite our extensive understanding on the Internet business and widely understood first-mover advantage. it is not clearly answered yet whether an internet firm can enjoy the first-mover advantage in the new environment of the Internet. This is mainly because the Internet marketplace itself has a complex combination of various business models, ranging from a simple channel-extension to a whole new business model. Based on new theoretical development on the first-mover advantage, we empirically test whether being an early mover in the Internet environment materially affects firm performance, using clickstream data from Korea where broadband Internet installation is ranked as top among OECD countries. Our results show the effectiveness of first-mover advantage on the web does not exist, regardless of its business model and competitive environment. This result expands our understandings on the e-business, not to mention of the real feature of first-mover advantage.
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