Conjoint analysis of high-performance fabrics for mountaineering jacket
- Authors
- Roh, Eui Kyung; Kim, Seong Hun
- Issue Date
- Dec-2007
- Publisher
- KOREAN FIBER SOC
- Keywords
- high-performance fabric; mountaineering jacket; preference; conjoint analysis
- Citation
- FIBERS AND POLYMERS, v.8, no.6, pp.649 - 653
- Indexed
- SCIE
SCOPUS
KCI
OTHER
- Journal Title
- FIBERS AND POLYMERS
- Volume
- 8
- Number
- 6
- Start Page
- 649
- End Page
- 653
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/179278
- DOI
- 10.1007/BF02876004
- ISSN
- 1229-9197
- Abstract
- Conjoint analysis is a method for measuring and modeling consumer preferences for multiattribute alternatives. The purpose of this research was to determine the preferred high-performance fabrics for a mountaineering jacket to identify those fabric attributes best suited to the consumer's needs. A conjoint analysis was conducted using 120 samples taken from mountaineering club members including university students and amateur hikers, who ranked their preferences in the selection of a hypothetical jacket based on the profiles derived from an orthogonal design. Our results show that the water/windproof attribute was the most important in choosing a hypothetical jacket (27.6 %), followed by price (24.9 %), breathability (24.8 %), durability (18.1 %), and weight (4.6 %).
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