균형성과표(BSC)를 적용한 성과평가모형 개발: 녹색농촌체험마을을 대상으로

Abstract

As a new rural tourism policy, the project of Green Rural Tourist Village for promoting rural economy and increasing rural quality of life has been implemented by the Ministry of Agriculture and Forestry since 2001. The need for evaluating the project in terms of its efficiency and effectiveness called for a useful tool to monitor and evaluate the project. The primary purpose of this study is to develop a model that can monitor and evaluate the condition and output of Green Rural Tourist Village using the balanced scorecard (BSC). By means of an in-depth interview, an on-site survey using questionnaires, and consultation with experts, the constructs that can reflect BSC concept and evaluate performance of Green Rural Tourist Village were determined. The model suggested in this study is consisted of three perspectives, after merging the “financial perspective” in the original BSC concept into the “internal business process perspective” as one: the residents of a host community, the visitors, and the internal business process. The performance evaluation model of this study was designed to depict both output and outcome indicators hierarchically (i.e., a Critical Success Factor [CSF], a Critical Success Indicator[CSI], and finally a Key Performance Indicator[KPI]). 핵심용어(Key words):성과평가, 개념모형, 균형성과표, 녹색농촌체험마을