의류제품 쇼핑과정에서 개인화의 다면적인 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김연희 | - |
dc.contributor.author | 이규혜 | - |
dc.date.accessioned | 2022-12-21T08:38:37Z | - |
dc.date.available | 2022-12-21T08:38:37Z | - |
dc.date.created | 2022-09-19 | - |
dc.date.issued | 2007-04 | - |
dc.identifier.issn | 1229-2060 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/180213 | - |
dc.description.abstract | Fashion business is undergoing a severe competition because of the various consumers’ needs, over pro-duction, and short product life styles. The purpose of this study is to investigate the role of personalization in apparelshopping. Characterizing the notion of the personalization typology, investigating the effect of personalization to differentvey method was employed. A measure for personalization in apparel shopping was developed based in existing scale itemsand pilot study. Consumers responded highly on design personalization in shopping apparel products. Factor analysisextracted six dimensions of apparel product personalization. Six types of personalization were: “personalized advice”,“personalized design choice”, “personalized fit”, “sales-promotion personalization”, “personalized costomer relationshipmanagement” and “in-store personalization”. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국의류산업학회 | - |
dc.title | 의류제품 쇼핑과정에서 개인화의 다면적인 영향 | - |
dc.title.alternative | An Investigation of the Multiple Effects of Personalization in Shopping Apparel Products | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이규혜 | - |
dc.identifier.bibliographicCitation | 한국의류산업학회지, v.9, no.2, pp.188 - 196 | - |
dc.relation.isPartOf | 한국의류산업학회지 | - |
dc.citation.title | 한국의류산업학회지 | - |
dc.citation.volume | 9 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 188 | - |
dc.citation.endPage | 196 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001052344 | - |
dc.description.journalClass | 2 | - |
dc.description.isOpenAccess | Y | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | personalization | - |
dc.subject.keywordAuthor | apparel shopping 1. . . | - |
dc.subject.keywordAuthor | personalization | - |
dc.subject.keywordAuthor | apparel shopping 1. . . | - |
dc.identifier.url | https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART001052344 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.