국내 캐릭터를 이용한 이너 웨어 디자인 개발: 1925 감성 세대를 중심으로

Abstract

The purpose of this study is to present inner wear design making use of domestic characters that can represent the emotions of those kidults, to develop differentiated products as a result of recent revitalization of inner wear industry and to propose the possibility of total marketing in domestic character industry. Three characters of Barunson, which leads the way in developing domestic character products for inner wear design to satisfy the needs of the emotional generation were selected and work began on the designs based on the selected characters' images and themes. The result of this study was as follows. First, adding new designs using characters to inner wear fits the trend. Second, it was able to expand a range of characters' marketability by developing inner wear designs using domestic stationary and fancy characters as motives, and to seek the possibility of developing "total marketing" plans in domestic character industry. Third, we were able to recognize the possibility of domestic character development and the importance of design development by developing products making use of domestic characters rather than foreign characters.