프로축구팀 관여도에 따른 축구 관련 스포츠 의류 구매행동에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 최근대 | - |
dc.contributor.author | 박재옥 | - |
dc.contributor.author | 이지연 | - |
dc.date.accessioned | 2022-12-21T11:17:05Z | - |
dc.date.available | 2022-12-21T11:17:05Z | - |
dc.date.created | 2022-09-19 | - |
dc.date.issued | 2006-05 | - |
dc.identifier.issn | 1225-1151 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/181443 | - |
dc.description.abstract | The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis.The results of this study were as follows;1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국의류학회 | - |
dc.title | 프로축구팀 관여도에 따른 축구 관련 스포츠 의류 구매행동에 관한 연구 | - |
dc.title.alternative | A Study onBuying Behavior of Sports Apparel BrandsAccording to the Involvement of the Professional Football Team | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이지연 | - |
dc.identifier.bibliographicCitation | 한국의류학회지, v.30, no.5, pp.807 - 817 | - |
dc.relation.isPartOf | 한국의류학회지 | - |
dc.citation.title | 한국의류학회지 | - |
dc.citation.volume | 30 | - |
dc.citation.number | 5 | - |
dc.citation.startPage | 807 | - |
dc.citation.endPage | 817 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001089577 | - |
dc.description.journalClass | 2 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Involvement of professional football team | - |
dc.subject.keywordAuthor | Buying behavior of sports apparel | - |
dc.subject.keywordAuthor | 프로축구팀 관여 | - |
dc.subject.keywordAuthor | 스포츠 의류 구매행동 | - |
dc.identifier.url | https://kiss11.kstudy.com/ksi3/download_viewer.asp | - |
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